As the web economy is gravitating to maturity and an international landscape, company owner have the chance to expand their consumer base beyond the coasts of America. The easy and democratic ease of access of websites, B2B (Organisation to Service) and B2C (Service to Client) websites have made the consumers in Europe, Asia, Middle East and South America a prospective goldmine for online marketers. Awareness of targeting the local population has dawned upon every web company owner worth their salt.
While Google is indisputably the grand daddy of search and sales, there are lots of major pockets of customers who do not use Google as their main search maker. This market dynamics has generated online marketing methods like Internationalization, Geo-Targeting and Localization - which is the collective exercise of making your business portal noticeable to the Non-English searching consumers. It would be a service recklessness to miss out on over half a billion prospective online users if your online deals are just being seen by North American customers.
The new science of search - beyond English ...
http://www.sharetimemagazine.com/index.php?option=com_k2&view=itemlist&task=user&id=137315 Online search engine have actually assumed the role of traffic regulators in this frantic world of online persuasion. Every consumer is being eyed by your rival which too right in your yard. The game of keyword ranking has exceeded being cut-throat and SEO expert and online search engine copywriters are having a field day trying to catapult the unidentified services and products of their customers to the top of the search engine results. But, can we utilize the very same SEO technique for North America and Asia? Will it yield the exact same ROI or sales conversion? Very pertinent questions ...
At minimum, we should deal with the issues of language and characters. Your company might very well have similar website composed in different languages for their targeted country. Of course, just big firms with deep pockets can have 200 variations of their website utilizing 200 languages! However exactly what if you want to target the European market as your very first overseas marketing area? Well, the fact is over 50% of online users in Europe are located in the three major nations of Germany, France and naturally, the United Kingdom.
Last time I examined, our British good friends can understand the English language! So to connect to over half of Europe, we only need to handle localization of our websites for German and French speakers. Yes, We know there are other languages utilized in Germany and France but then business is conducted in German and French - so, we must be safe with our localization strategy in Europe.
